Youth live with today, because that's all it has, and today must be intense and memorable. To be young means to live with an intensity of over 100%. Every feeling, every dance and song is all about you. What defines youth is its inexhaustible energy.

When we developed the visual concept of ZIT 2017 (International Youth Day), we wanted to highlight this feature, to convey the dynamics of the event, the feeling of this super party, freedom and diversity.
Designer: Inga Ciumac
Account manager: Iris Cretu