imas

IMAS is the innovative, modular, research company based in Moldova imas.md. The identity we have designed for them is based on the idea of the square brackets, which open with the very first letter of the logo.

What are square brackets

  • in grammar − used to explain, or rewrite the words in a quote, noting the annotation has been introduced afterwards, to clarify some of the aspects that had been missed by the original speaker.
  • in phonetics − used to give additional information on how to pronounce the word.
  • in math − used to show a number's integer part.
  • in research − they become the symbol of certainty. IMAS can be confidently quoted by anyone, and the presence of the square brackets visually confirms that.

Same brackets are to be used for the visualization of the collected data and target group characteristics, forming regular and irregular shapes inspired by the moving starlings flocks.

Designer: Veronica Belous
Copywriter: Veronica Turcanu
Account manager: Iris Cretu