Visual identities became an important component of our work. We've long moved from the concept of a logo to a more complex approach, known as the dynamic identity.
What once was our primary field of work is now a vintage hobby. In a digital world we still like the scent of a freshly printed magazine, the feeling of a textured paper. We like to drop by the printing house in the morning, to get the print sample. It is a nice medium, we like experimenting with it.
People consume. Brands offer. Every product has its customer, they just have to see each other. The shelf is the most sensible touchpoint for both, this is where you should strike.
Nobody wants to consume advertising, as long it is boring. The language of advertising is fascinating, and offers a wider range of possibilities, than it would occur at a first glance.